Over the past decade, Her Royal Highness Princess Reema bint Bandar bin Sultan bin Abdulaziz Al-Saud has established a profile for advocacy of business growth, community health and women’s development issues. Her efforts as a global ambassador for positive social change are recognized internationally and she has become one of the most visionary voices for a more conjoined world. In October 2017, The Saudi Council of Ministers appointed Princess Reema President of the Mass Participation Federation, responsible for furthering the goals of the national sports and physical fitness strategies in Saudi Arabia and making her the first woman to lead a federation covering sporting activities for men and women.

Since August 2016, she had held the position of Vice President for Development and Planning (Women's Affairs) at the General Sports Authority, a governmental body focused on developing the Saudi sports and physical fitness space in the largest national economy within the Middle East and North Africa region.

In 2013 Her Highness founded Alf Khair, a social enterprise with an aim to elevate the professional capital of Saudi women through a structured curriculum focusing on professional guidance and career management. She had previously served for seven years as CEO of Alfa International, a multi-brand luxury retail company with Harvey Nichols Riyadh in its portfolio. With the goal of empowering women in mind, comprehensive training programs were developed for female staff members, which took place at a time when the retail sector struggled to be a gender-inclusive workspace. Another Alf Khair project initiative ‘10KSA’, a holistic health awareness-raising endeavor with a focus on breast cancer that brought together more than 10,000 women in December 2015 in Riyadh. Alf Khair was awarded a Guinness World Record for organizing the World’s Largest Human Awareness Ribbon 2015 for breast cancer awareness, something Her Highness had also achieved in 2010.

Selected in September 2014 by Forbes Middle East magazine as one of the most powerful 200 Arab women, Princess Reema was also recognized as a Young Global Leader in 2015, Foreign Policy Magazine Global Thinker Mogul in 2014, Business of Fashion’s Top 500 people working in fashion industry (2013 and 2014), and as Fast Company’s Most Creative Person of 2014. She is also a member of several advisory bodies including ‘Saudi National Creative Initiative’, whose programs aim to create a communication platform for creative talent in Saudi Arabia; and a founding member of ‘Zahra’ Breast Cancer Association.